Responsible for shaping the identity of 90s Japanese female youth culture, Hiromix is one of the most influential but under-recognised photographers of our times. She emerged in the early 90s, when there was a huge cultural shift in Japan with the rise of coin-operated photography machines, point and shoot cameras and kiosks made way for a visual language for Japanese teenagers.

In 1996, Hiromix (real name Toshikawa Hiromi) published her first photobook girls blue, an incredible series of 122 images some taken from when she was 17 years old. It was published midst of ‘girly photo’ mania (the boom of young female photographers), this photo book captures friends, food, flowers and pets on the streets of Tokyo. An image of Sofia Coppola also features – five years after the book was published, in 2003, Hiromix had a cameo in her cult, Tokyo-set film Lost in Translation.