In 2013 the Austrian postal service (in collaboration with Fotokunst Österreich) dedicated a stamp to the artist Valie Export. Featuring her infamous 1970 work, Valie Export, Smart Export, it showcased the artist posing defiantly holding a packet of Austrian Smart Export cigarettes with her own face and logo mounted on it. Three years prior, in 1967, in a radical gesture Export shed both her father’s and husband’s names to take on a new identity, simultaneously announcing her presence in the art world.